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Owners & Sellers

Build a stronger business. Whether you’re selling or staying.

Whether you’re preparing to sell or simply want a stronger business, LIMESTONE helps you understand earnings, improve financial visibility and address operating issues that affect performance.

Start with an Exit Readiness Review or sell-side QoE, or engage us directly for ongoing strategic finance and operating support. You don’t need to be planning a transaction to work with us.

Where you are

Where you are decides where to start.

Five places owners find themselves, the constraint that usually goes with each, and the page to go to.

Where you are, and where to start

Five places owners find themselves

01

Growing, and it runs through you

The usual constraint

Everything routes to one person. The numbers arrive late and the decisions wait for you.

Start hereCFO & Operating Partner

Advisory, Strategic Advisory or Embedded, with a CFO partner, an operating partner or both.

02

Raising equity or refinancing

The usual constraint

The lender or investor reads a package the business has never had to build.

Start hereCapital Readiness

What a lender or an investor opens, built to hold.

03

Two years or more from a sale

The usual constraint

Structure takes years to prove, so it starts first.

Start hereExit Readiness Review

A financial read, or the financial and operating read together.

04

Twelve to twenty-four months out

The usual constraint

Time for the books, and for authority to move if the work starts now.

Start hereExit Readiness Review, then the Exit Readiness Partnership

A Review can set the fix list, or you can start from the priorities you already know; the Partnership runs the list with you quarter by quarter.

05

Selling in the next year

The usual constraint

Mostly paperwork and pricing. A buyer’s reviewer is coming either way.

Start hereSell-side Quality of Earnings, or an Exit Readiness Review first

The buyer’s test, run first and on your clock.

The pages on this site, by the question an owner usually arrives with.

A press operator checks a printed sheet under a viewing lamp beside a sheetfed press.

The usual constraint

The finding owners name first takes the longest to fix.

Owners say “It runs through me.” Pricing, purchasing and the three largest accounts route to one person, and nobody else has ever set a price or negotiated a vendor program. A buyer will ask what breaks in the first month without you, and will price the answer. The fix is a seat for someone else to hold, and time for them to hold it. The proof a buyer accepts is repetition, so the structure takes two to five years and the books one to two.

What a buyer will ask for

Illustrative

Severity
What a buyer will find
Size
How to pre-empt it
High
Customer concentration, the top account on open purchase orders
Size
Nearly a quarter of revenue
How to pre-empt it
A signed supply agreement before market. The share stays; at the table a holdback or retention earn-out on the account limits what it costs.
High
Sales and use tax nexus in three neighboring states, no registrations
Size
$60,000 to $90,000, plus penalties
How to pre-empt it
Voluntary disclosure in the three states before market settles it at the lower figure. Left open, the buyer asks for an escrow or a price cut.
Medium
The warehouse lease with your entity, above market, real estate not conveying
Size
$90,000 a year above market; three years of term
How to pre-empt it
The lease re-struck at market with term and renewals in writing, before market.
Medium
The top vendor’s agreement needs consent on a change of control
Size
41 percent of purchases and the larger rebate
How to pre-empt it
Ask the vendor for its consent position before market, and put a second person in front of the account.
Medium
Owner dependency, one owner-operator with no second tier
Size
Qualitative
How to pre-empt it
A transition services agreement with a long tail; a named second in command shortens it.

From the sample sell-side Lite report, section 1. Structure implications only; the report carries no price opinion. Hoosier Supply Co. is our sample company.

Selling in the next year?

Inside a year, the paperwork and the price file are what you can still change.

Four things fit inside a year: retention agreements for the people a buyer must keep, the equity understanding in writing, consents requested on the change-of-control agreements, and a price file with a margin floor on quoted work. A sell-side Quality of Earnings runs the buyer’s test first, so the add-backs and the working capital peg are defended before a buyer sets them. The five findings in the table come from the sample sell-side report, each with what pre-empts it before market.

A dentist and the practice manager review the schedule at the front desk of a group practice.

If you want it run with you

The two roles run the list with you, from inside the business.

Some owners complete the readiness work with their existing teams. Others want help running it: the Exit Readiness Partnership puts a CFO partner, an operating partner or both on the list, and we agree on that work separately.

A farmer unloads corn at a grain elevator at harvest.

Raising or borrowing

Lenders and investors decide on the package you hand them.

A model that ties to history, add-backs that survive a committee, a 13-week cash view and a file organized the way the money reads it. Owners raising equity or refinancing start with Capital Readiness; owners who are selling start with the Review, because a buyer’s lender will read the same package.

Questions

Three questions owners ask first.

The field guide Bought, Not Sold covers what a buyer prices before they pay, in ten short sections, and the article on how to increase business value before you sell is the long version of this page.

Do I have to be selling to use any of this?

No. The Foundation Check, the Review and the two seats are about a business that runs on a team and its numbers. Owners who keep the business use the same list to take a month off; the ones who sell later sell a business that is ready.

What does the Foundation Check cost, and what comes back?

Nothing. It is a free self-assessment that returns a score across the five things a buyer prices and the one weak link worth fixing first. It is self-rated, so it does not replace a review of documents, tested financial results or a Quality of Earnings.

I advise owners. Is this page for me?

The Referral Partners page is. It sets out what the CPA, the attorney, the broker, the lender and the wealth advisor each keep, what we do, and the sheets you can forward to a client.

Get started

Find out where the business stands this quarter.

Take the free Foundation Check in about ten minutes, or book a call and tell us how far out you are. The Check names the weak link worth fixing first; on a call we tell you where to start.