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Owners & Sellers

Increase the value of your business before you sell it.

For owners of businesses earning roughly $500K to $5M of EBITDA that still run through them. A buyer prices what the reviewer can see on the day the books open, and most of that can be changed in two years. Some of it takes two months. Where to start depends on how far out you are.

Where you are

Where you are decides where to start.

Five places owners find themselves, the constraint that usually goes with each, and the page to go to.

Where you are, and where to start

Five places owners find themselves

01

Growing, and it runs through you

The usual constraint

Everything routes to one person. The numbers arrive late and the decisions wait for you.

Start hereCFO & Operating Partner

Two seats in the business every month, one or both.

02

Raising equity or refinancing

The usual constraint

A model that ties, add-backs that survive a committee, cash you can show week by week.

Start hereCapital Readiness

What a lender or an investor opens, built to hold.

03

Two to five years from a sale

The usual constraint

Structure takes years to prove.

Start hereExit Readiness Review

What a buyer will find, found first, with time to change it.

04

Twelve to twenty-four months out

The usual constraint

Time for the books and little else.

Start hereExit Readiness Partnership

After the Review, its list run with you quarter by quarter.

05

Selling in the next year

The usual constraint

Paperwork and pricing are what is left. A buyer’s reviewer is coming either way.

Start hereSell-side Quality of Earnings
Exit Readiness Review

The buyer’s test, run first and on your clock.

The pages on this site, by the question an owner usually arrives with.

A business owner standing in the doorway of his own building, looking out

The usual constraint

“It runs through me” is the finding that moves the price.

Owners say it in those words. Pricing, purchasing and the three largest accounts route to one person, and nobody else has ever set a price or negotiated a vendor program. A buyer will ask what breaks in the first month without you, and will price the answer. The fix is a seat for someone else to hold and the time for them to hold it, because the proof a buyer accepts is repetition, which is why the structure takes two to five years and the books one to two.

Sell-side Quality of Earnings

The buyer’s test, run first. Proof of cash, every add-back tested and the rejected ones shown, the working capital peg set before the other side sets it.

Exit Readiness Review

What a buyer will find, found first. The numbers read and the operator read in one report, ending in a fix list with a call on every item.

Selling in the next year?

Inside a year, paperwork and pricing are what is left, and they still move the price.

Retention agreements on the people a buyer must keep, the equity understanding in writing, consents requested on the agreements that carry change-of-control clauses, and a price file recalibrated with a margin floor on quoted work. Not one of those needs a year, and all of them change what a buyer believes. A sell-side Quality of Earnings runs the buyer’s test first, so the add-backs and the working capital peg are defended before a buyer sets them.

Three people at a table working through the numbers and a laptop

If you want it run with you

Two seats run the list with you, from inside the business.

Most owners take the Review’s fix list and run it themselves, which is what it is written for. Owners who want it run with them put a CFO and an operating partner in the business every month, with the close by a set day, the 13-week cash view, the plan with three to five initiatives and the hires behind the seats, all re-scored every quarter against the five things a buyer prices. One seat or both. The Exit Readiness Partnership is that work pointed at a sale; the CFO & Operating Partner page sets out the seats.

CFO at her desk working the 13-week cash forecast against the bank statement, plant floor behind the glass

Raising or borrowing

Lenders and investors decide on the package you hand them.

A model that ties to history, add-backs that survive a committee, a 13-week cash view and a file organized the way the money reads it. If you are raising equity or refinancing, that is Capital Readiness, and if you are selling the Review comes first, because a buyer’s lender will read the same package.

Questions

Three questions owners ask first.

The field guide Bought, Not Sold covers the two years before a sale in eleven short chapters, and the article on how to increase business value before you sell is the long version of this page.

Do I have to be selling to use any of this?

No. The Foundation Check, the Review and the two seats are about a business that runs on a team and its numbers. Owners who keep the business use the same list to take a month off; the ones who sell later sell a business that is ready.

What does the Foundation Check cost, and what comes back?

Nothing. About ten minutes of questions, a score across the five things a buyer prices, and the one weak link worth fixing first. It is self-rated and directional, never a valuation, and most owners rate the parts they can see higher than the evidence does.

I advise owners. Is this page for me?

The Referral Partners page is. It sets out what the CPA, the attorney, the broker, the lender and the wealth advisor each keep, what we do, and the sheets you can forward to a client.

Get started

Find out where the business stands this quarter.

Take the free Foundation Check in about ten minutes, or book a call and tell us how far out you are. Either way you’ll know the one thing to fix first.