
Insights
Straight talk for owners and dealmakers.
Operator-grade thinking on the deals big firms won't touch: what actually moves the price of a business, how a buyer reads your earnings, and how to be ready before you go to market. Written by the people doing the work. No pitch, and we add to it over time.
Start here
If you read three things.
Article
Two owners. Same profit. Very different price.
Two owners sold the same year with profit within rounding distance of each other, and walked away with very different checks. The gap was never the earnings number. It was how provable, how durable and how transferable those earnings were, and all three are things an owner controls.
Field Guides & Whitepapers
Institutional guides, free to read.
Downloadable, plain-spoken guides for owners and deal teams. Built to the standard of the ones the big firms hand their clients.

Field Guide
Bought, Not Sold
The owner’s guide to the five things a buyer scores before they pay, with an honest self-assessment. Read it in full on the site, or download the printed edition.
Field Guide
Getting to Yes on Capital
Why the answer is usually the package, not the business, and what a lender or investor opens first. The owner's guide to being fundable.
Field Guide
What a Buyer Checks
Proof of cash, add-backs, revenue quality, and working capital: the buyer's-eye read of your earnings, and how to get ahead of the retrade before you list.
More guides are on the way. Want one we have not published yet? Ask us.
Articles
Field notes on value, earnings, and getting ready.
Ryan Anoskey, CPA · 30 August 2026 · 12 min read
What the SOP Leaves Out, and SBA Said Anyway
SOP 50 10 8.1 binds every 7(a) acquisition loan numbered on or after 1 October 2026. What Appendix 15 requires, category by category, and the three things SBA said out loud that the rulebook does not say.
Jared Luegers, CFA · 30 August 2026 · 19 min read
Bought, Not Sold
The owner’s guide to the five things a buyer scores before they pay, with an honest self-assessment. Now readable in full, with the printed edition to download.
Ryan Anoskey, CPA · 30 August 2026 · 11 min read
What a Quality of Earnings Report Costs
Published prices run from $3,900 to $25,000. That is not one market, it is four products. Here is what sets your number, and when you should not buy one at all.
Jared Luegers, CFA · 30 August 2026 · 8 min read
What an Operating Partner Actually Does After the Close
You do not get to change nothing. Some changes after a close are forced on you and some you are choosing, and sorting them is what makes a 100-day plan work.
Ryan Anoskey, CPA · 30 August 2026 · 8 min read
What a Lender Needs to See Before They Will Fund
Underwriting rarely rejects a weak business. It stalls on numbers that cannot be tied to a source document. What an SBA credit file actually requires, using SBA's own arithmetic.
Ryan Anoskey, CPA · 30 August 2026 · 9 min read
The QoE You Already Paid For May Not Count
Under SOP 50 10 8.1 the lender obtains the quality of earnings report, and it cannot be prepared for the buyer or seller. What that means for a report you have already paid for.
Selected Work
What the work looks like.
Named, client-approved case studies go here as engagements close. Until then, an illustrative walk-through shows the format and the kind of read we deliver. We never manufacture proof.
A Quick Self-Check
Twelve questions a buyer will ask before you sell.
If you can answer these cleanly, you are closer to ready than most. If a few make you wince, that is your punch list, and better to find it now than at the closing table.
If you, or your key person, were gone for a month, what would break?
Can you tie every dollar of profit you claim to the bank account?
Which add-backs could you defend to a skeptical buyer, out loud?
What share of revenue rides on your single biggest customer?
How much of the revenue recurs, versus starts from zero each year?
Who makes the day-to-day decisions when you are not there?
Is the plan written down, or is it in your head?
Could you raise price 10% and keep nearly every customer?
Do the monthly numbers close cleanly, and on time?
What is the business actually worth, and what would you net after the deal?
Who are the two or three most likely buyers, and why?
What will you do the day after the check clears?
get started
Reading is a start. A conversation is faster.
Book a straight call with both partners, no pitch.