
Insights
Straight talk for owners and dealmakers.
What we have learned testing earnings and running businesses, written for the people who buy, sell, finance and lead lower-middle-market companies.
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If you read three things.
Article
Two owners. Same profit. Very different price.
Two owners sold the same year with profit within rounding distance of each other, and walked away with very different checks. The higher price went to the owner whose earnings a buyer could prove and expect to keep after the sale, and an owner controls both.
Ryan Anoskey, CPA · 14 September 2026 · 18 min read
What level of quality of earnings does a deal under $3 million need?
Forty-six tests at full scope, about twelve at $2 to $3 million. The ladder by deal band, with fees, the clock, and what each tier does not test.
Ryan Anoskey, CPA · 30 August 2026 · 11 min read
What a quality of earnings report costs
What sets the fee: scope, the condition of the books and who does the work. And when you should not buy one at all.
Jared Luegers, CFA · 14 August 2026 · 10 min read
What a quality of earnings report won’t tell you
A quality of earnings report proves last year’s profit was real and that the add-backs hold up. It cannot prove the customers stay, that the business runs without the seller, or that the profit survives the day you take over. Those are the risks that break deals after close.
Ryan Anoskey, CPA · 10 August 2026 · 4 min read
Add-backs, and the earnings a buyer is actually paying for
Above-market pay, personal spending and related-party rent usually clear; growth spending, deferred maintenance and a manager who will have to be replaced usually do not. Where the line falls, and why two buyers can draw it differently.
Ryan Anoskey, CPA · 12 September 2026 · 10 min read
Are the earnings real? Testing a seller’s add-back schedule
The three gates an add-back has to clear, a tested register showing the three that failed, and the earnings ladder from the filed tax return upward.
Ryan Anoskey, CPA · 14 July 2026 · 5 min read
What a buyer’s quality of earnings review actually checks
There are two numbers in every sale of a business: the earnings you report, and the earnings that survive a buyer’s review. A buyer tests four things: your real provable earnings, whether the revenue repeats, whether the bank statements match the books, and the working capital the business runs on.
Ryan Anoskey, CPA · 12 September 2026 · 12 min read
The loan decides the price more than the multiple does
From 1 October, on a 7(a) acquisition or expansion of $3M or more, the lender must use the QoE earnings in the coverage test. The arithmetic at every loan size.
Ryan Anoskey, CPA · 30 August 2026 · 10 min read
Who orders the QoE on an SBA deal, and when yours counts
Under SOP 50 10 8.1 the lender must have a quality of earnings report, a seller’s report never counts, and since 25 September yours can count if the lender elects to have one of its approved vendors review it. What that means for a report you already paid for.
Ryan Anoskey, CPA · 30 August 2026 · 14 min read
What the SOP leaves out, and SBA said anyway
What Appendix 15 of SOP 50 10 8.1 requires on a 7(a) acquisition, category by category, after SBA’s 25 September update, and the one point where SBA’s notice and the SOP text still differ.
Ryan Anoskey, CPA · 30 August 2026 · 8 min read
What a lender needs to see before they will fund
Underwriting stalls on numbers that cannot be tied to a source document. What an SBA credit file actually requires, using SBA’s own arithmetic.
Jared Luegers, CFA · 12 September 2026 · 11 min read
Will the earnings hold? Concentration, reference calls and revenue character
No threshold when SBA tests the earnings, a 20 percent default when it lends against the invoice. The reference-call protocol, published in full.
Ryan Anoskey, CPA · 12 September 2026 · 13 min read
A working capital peg can be calculated correctly and still be wrong
Computed against tested, the four peg methods, how a working capital true-up works on a 7(a) deal, debt-like items and the tax that survives an asset purchase.
Jared Luegers, CFA · 12 September 2026 · 11 min read
The five seats an owner holds, and who is named behind each one
How to map the five seats a business runs on, test the bench behind each one, and write the transition taper so a buyer knows what breaks in the first month.
Jared Luegers, CFA · 30 August 2026 · 8 min read
What an operating partner actually does after the close
Some changes after a close are forced on you and some you choose; sorting them is what makes a 100-day plan work.
Ryan Anoskey, CPA · 20 October 2026 · 16 min read
Getting your dental practice ready to sell: what a buyer’s QoE checks
Two dental practices with the same collections can sell for very different prices. What a buyer’s quality of earnings checks, how a DSO prices a practice, and the fixes that raise the price two years out.
Ryan Anoskey, CPA · 22 September 2026 · 10 min read
The retrade: how the price moves after the LOI, and what stops it
The five findings that move the price after the letter of intent, which two arrive after the price is agreed, and what an owner one to two years out can do about them now.
Jared Luegers, CFA · 3 July 2026 · 9 min read
How to increase the value of your business before you sell
You raise what a business is worth by making it less dependent on you and more certain for a buyer. Five levers do most of that work: clean numbers, a business that runs without you, a real second-in-command, a clear growth story, and books you could open tomorrow.
Jared Luegers, CFA · 26 June 2026 · 5 min read
Two owners. Same profit. Very different price.
Two owners sold the same year with profit within rounding distance of each other, and walked away with very different checks. The higher price went to the owner whose earnings a buyer could prove and expect to keep after the sale, and an owner controls both.
Jared Luegers, CFA · 18 September 2026 · 11 min read
You were told you need a CFO. You may need a controller instead.
Many of the owners who ask us for a CFO need a controller first. What each seat fixes, how deep it sits in the management team, and what it costs to hire the wrong one.
Jared Luegers, CFA · 8 April 2025 · 11 min read
Building an RIA corporate development program
Before an RIA buys anything, it needs a corporate development function: a clear strategy, capital lined up, a repeatable way to source deals, real diligence, and a plan for integration.
Jared Luegers, CFA · 25 March 2025 · 11 min read
What drives RIA valuation
Valuation in the RIA space comes down to what buyers will pay and why. Organic growth, margin discipline, client age, niche expertise and team depth move the number more than headline AUM, and the multiple shifts sharply across the size spectrum, with mid-tier platforms drawing the strongest interest.
Jared Luegers, CFA · 17 March 2025 · 6 min read
The RIA CFO role: from cost center to value driver
As an RIA scales from $200 million to $2 billion in AUM, finance has to stop being a back-office cost center. The modern CFO partners with the CEO on capital, pricing and growth decisions, using current data to decide.
Field guides
Two guides, free to read.
Downloadable, plain-spoken guides for owners and deal teams, written for lower-middle-market transactions.

Field Guide
Bought, Not Sold
The owner’s guide to the five things a buyer scores before they pay, with an honest self-assessment. Read it in full on the site, or download the printed edition.

Field Guide
Due Diligence for the Self-Funded Buyer
The five questions a self-funded buyer answers before signing an SBA 7(a) deal, in the order the money is spent. Read it in full on the site, or download the printed edition.
More guides are on the way. Want one we have not published yet? Ask us.
Selected Work
What the work looks like.
An illustrative walk-through shows the format and the kind of read we deliver.
A Quick Self-Check
Twelve questions a buyer will ask before you sell.
If you can answer these cleanly, you are closer to ready than most. If a few make you wince, that is your punch list, and better to find it now than at the closing table.
If you, or your key person, were gone for a month, what would break?
Can you tie every dollar of profit you claim to the bank account?
Which add-backs could you defend to a skeptical buyer, out loud?
What share of revenue rides on your single biggest customer?
How much of the revenue recurs, versus starts from zero each year?
Who makes the day-to-day decisions when you are not there?
Is the plan written down, or is it in your head?
Could you raise price 10% and keep nearly every customer?
Do the monthly numbers close cleanly, and on time?
What is the business actually worth, and what would you net after the deal?
Who are the two or three most likely buyers, and why?
What will you do the day after the check clears?
get started
Talk it through with both partners.
A thirty-minute call with both partners, then one fixed fee in writing.