Deal Diligence · Sell-Side & Buy-Side

Quality of Earnings done by operators.

Every deal hangs on two questions: are the earnings real, and do they survive the handoff? LIMESTONE answers both. On the sell side, know your number before a buyer prices it for you. On the buy side, know what you're buying before you wire. Operator-grade, independent, and built for lower-middle-market deals, roughly $500K to $5M of EBITDA.

three numbers

Diligence is the most common place a signed deal dies.

100+

Quality of earnings reviews

Ryan, a CPA, has run more than a hundred of these, buy-side and sell-side. Whatever a buyer's reviewer will do to your numbers, he's already done it to someone else's.

~1 in 3

Signed LOIs never close

Diligence findings are the leading cause. The deals that close are the ones whose numbers were proven before anyone tested them.

~90% vs ~50%

Who gets a sell-side QoE

Around 90% of PE-backed sellers commission one before going to market. Barely half of founder-led sellers do. The prepared negotiate against the unprepared, and it shows up in the price.

A worker moving a pallet down the aisle of an industrial workshop, tooling and stacked pallets either side.

Why Operators

The report and the exhibit book prove what happened. We also advise on what to do next.

Most reviews at this deal size come back as a checklist. A buyer reads one and still doesn't know if the earnings are real, or what to do if they aren't. LIMESTONE goes further, because we have run businesses ourselves: we can tell you which problems are fixable, which ones move the price, and which ones kill the deal.

The add-back we strike most often is not the country club or the truck. It is the one-time consulting fee that turns up in all three years. Nobody is lying; they just never had a reason to look.

That's the pairing you hire. The CPA who has been the buyer's reviewer, and the operator who carried a company through a $200M sale. The numbers, proven. The judgment on whether they hold. One without the other is half an answer.

The Buyer’s-Eye Read

What a buyer actually checks, and what we find first.

Proof of cash

LIMESTONE ties every dollar you claim you made to the bank account. Bank statements are the hardest thing in a deal to dress up, and the proof of cash is the first test a serious buyer runs.

The add-back test: real, provable, defensible

Every add-back has to clear three gates. Real: it isn't a true go-forward cost, it's non-recurring, personal, or restated to a market rate. Provable: a statement or contract backs it. Defensible: you can explain it to a skeptical buyer out loud. Fail one, it comes off. No source, no add-back.

Revenue quality & concentration

Recurring versus one-off, and who your top customers really are. Concentration is one of the first things a buyer discounts for, and a lender may flag a single customer over 15 to 20%.

Net working capital peg

The quiet deal-killer, and the gas you're expected to leave in the tank at close. LIMESTONE sets and defends the peg before you sign, so the true-up ninety days later lands as arithmetic, not as a surprise.

Where a Quality of Earnings stops

Scoped in writing

What it answersOurs, and the whole job
  • What the business actually earns
  • Proof of cash, tied to the bank
  • Add-backs tested against the three gates
  • The owner's personal spending stripped out
  • Every figure traced to a document
What it does notWe say so, and name who does
  • An audit, or any form of assurancea different engagement, under different standards
  • What the business is worththat is a valuation
  • Whether the contracts and liabilities holdthat is legal and tax work
One more questionOurs too

Whether the earnings survive a change of owner. That is the operational review, and it runs alongside any scope.

WHAT IT COVERS

What a QoE answers, and what it doesn’t.

A Quality of Earnings answers one question: what the business actually earns.
Two managers in high-visibility vests walking the floor of a modern manufacturing plant.

IF YOU'RE BUYING

Everything you know about this business came from the person selling it.

The memo, the add-back schedule, the explanation for why last year was soft: all of it was assembled by someone with a reason to make it look good. That's not an accusation, it's the structure of the transaction. LIMESTONE reads the numbers the way a skeptical lender would, and we tell you what we find while there's still time to use it: what's real, what's padded, what working capital will actually cost you on day one, and whether the earnings walk out the door with the owner. If a lender is relying on the report, we build it to that standard.

And if you're buying with an SBA loan, you're guaranteeing that debt personally. That makes this the cheapest protection in the whole deal.

A page of the actual deliverable, from the sample report.

Add-Back Detail · Provable-Profit Test

$413.6K accepted in the TTM; three claimed items rejected on purpose.

Every add-back is run through the three gates: Real, Provable, Defensible. Eight items were tested; five were accepted (four carry TTM impact) and three were rejected. $ in thousands.

AdjustmentBucketTTM $KBasis & benchmark (3-gate test)Status
Excess owner compensationDiligence+250.0Owner W-2 $520.0K vs. market GM / President ~$270.0K (regional comp survey); market replacement salary retained in run-rate.Accepted
Employer payroll taxes on the excessDiligence+3.6Employer-side payroll taxes attached to the excess compensation; they come out with it.Accepted
Personal / discretionary expensesDiligence+70.0Two personal vehicle leases, personal travel and meals, club dues, personal auto insurance per GL detail; not required to operate the business.Accepted
Related-party rent to marketDiligence+90.0Warehouse leased from owner's LLC at $360.0K vs. market ~$270.0K (local industrial comps).Accepted
One-time legal settlementDiligence0.0Supplier dispute settled September 2024; accepted in FY2024 ($95.0K) but outside the TTM window, so it adds nothing here.FY2024 only
Rebrand & website projectManagement+85.0 / 0Claimed one-time in FY2025; brand and digital spend recurs on a refresh cycle. Fails Gate 01.REJECTED
Estimated personal expensesManagement+30.0 / 0Round-number estimate with no GL tie; unitemized. Fails Gate 02.REJECTED
"One-time" marketing programManagement+24.0 / 0Appears in each of the last three fiscal years. Fails Gate 01.REJECTED
Net accepted add-backs · TTM+413.6Reported EBITDA $833.5K walks to Adjusted EBITDA $1,247.1K.Tested

Source: LIMESTONE analysis of company GL, payroll register, settlement documents, and regional compensation and industrial-rent comps; TTM basis. $ in thousands. Illustrative.

Why we show the rejected items, the signature move

A review that only stacks favorable adjustments gets discounted by buyers. Showing the three we tested and declined ($139.0K identified but not taken) is what makes the accepted $413.6K believable. A number a buyer trusts beats a bigger number that blows up in diligence.

The racking aisle of a wholesale distributor, pallets stacked to the roof and a forklift partway down.

IF YOU'RE SELLING

Run the exam on yourself before the buyer does.

A sell-side review is the trial run for the buyer's diligence. LIMESTONE stages your data room, pressure-tests the numbers, and surfaces what a buyer would flag while there's still time to fix it and while the cards are still in your hand. The two deal-killers are time and surprise, and both are removable. A document you can turn around in a day signals a real business. Weeks signals something else.

A fleet of service vans lined up outside a light-industrial building.

THE SECOND QUESTION

The seller's numbers are history. Whether they hold for a new owner is a different question.

Where a financial scope stops, ours can keep going: owner dependency, concentration tested rather than tabulated, bench depth, and on buy-side deals, where the seller allows contact, reference calls to the customers themselves. Where they don't, that restriction is itself a finding. The Quality of Earnings answers the first question, are the earnings real. This answers the second, do they survive the handoff.

Reported to adjusted EBITDA · trailing twelve months

$ in thousands

833.5
+253.6
+70.0
+90.0
1,247.1
ReportedEBITDA
Owner compto market
Personal anddiscretionary
Related-partyrent
AdjustedEBITDA
Accepted
413.6

Add-backs that cleared all three gates: real, provable, defensible.

At a 6× multiple
2,481.6

The enterprise value resting on those add-backs holding up under a buyer’s review.

Rejected
139.0 → 834.0

Claimed by management and not allowed. At the same multiple, price a seller was never going to keep.

Illustrative. Hoosier Supply Co. is a fictional business, and the multiple is an assumption, not a quote.

The Multiple Math

The math does the arguing.

Price is roughly adjusted earnings times a multiple, so every dollar that moves in diligence gets multiplied. At a 6x multiple, $200,000 of add-backs a buyer rejects is more than $1.2M off the price. The price is set on earnings, but your take-home is set by what survives the QoE and the working-capital true-up.

How It Works

Before the LOI. During diligence. After the close.

01

Before the LOI

A fast Red-Flag Screen flags the deal-breakers before you spend on a full QoE. Screening several deals at once, or getting ready to list? Start here.

02

During diligence

The full Quality of Earnings, plus the operational review and the customer calls. Buy-side or sell-side.

03

After close

The operator who ran your diligence doesn't disappear. We stay on to help run what you bought.

Turnaround

Typical ranges

Red-Flag Screen
About 1 week
QoE Light
1–2 weeks
QoE Core
2–3 weeks
QoE Full
3–5 weeks

Measured from receipt of the last critical item on our request list, not from signing.

How We Quote

One number, before you commit. No meter.

LIMESTONE scopes on a short call and comes back with one fixed fee, usually within a business day. It goes in writing before work starts and does not move unless you ask. Anything outside it is priced and approved first, never absorbed quietly.

On a deal this size we will usually come in under a national or large regional firm, and the partners who scope the work are the ones who do it.

Not ready for a full review? Plenty of what we see does not need one: an offer on the table, a CIM you are reading, a straight answer on whether a deal is worth chasing. Tell us the question and we will quote one number.

What You Receive

Three core deliverables: the conclusion, the evidence, the math.

The Report. The written conclusion, section by section, in prose. It states what we found and what it means, and it is the only one that carries our conclusions.

The Exhibit Book. The evidence: an executive dashboard, then one exhibit per page in the same order as the report. Every page names the tab in the workbook its figures came from.

The Workbook. The cleaned Excel file the whole package is built from, so you or your advisor can audit any number back to its source.

How We Communicate

You will never wonder where this stands.

A written update every week, and a call whenever it needs one. You see the draft before anyone else does. We call you the day before the readout, so nothing in it is a surprise. If the findings move the price, you get one clean recommendation, not a series of haircuts.

How We Use AI

The systems do the retyping. The judgment is ours.

AI takes the repetition out of the routine work, and Crunchafi lands three years of a target's ledger standardized in days rather than a week of re-keying. That time goes into the analysis and the calls. The opinion stays human, and you own your data.

Scope

Most deals at this size land on Core.

Every LIMESTONE engagement is fixed-fee and quoted as one number after a short scoping call; the scopes below are indicative, and the written engagement letter governs.

Common scopes

Red-Flag ScreenBefore a review
What it is

A judgment read, not a tested review. We look at what you already have and say where the risk sits: cash, concentration, owner dependency, and whether the numbers hang together. Days, not weeks.

Best when

You want a go or no-go before paying for diligence. No tie-outs, no documentation trail, and nothing a lender can rely on. Credited toward a review if you proceed.

The Quality of Earnings ladder · tested, tied, and deeper at each tier

Scope and fee rise this way →

QoE Light
  • SDE and Adjusted EBITDA, both, bridged
  • Earnings waterfall from the tax return
  • Add-back schedule, rejected items shown
  • Owner compensation set to market
  • Transcript and payroll ties
  • Proof of cash, trailing twelve months plus the most recent full fiscal year
  • Revenue snapshot: trend and top-ten concentration
  • A working capital peg, computed: the number to plan around
  • The sustainable-earnings verdict
Best when

Clean single-entity books, straightforward revenue, and no lender relying on the report.

QoE Core
  • Everything in Light, taken deeper, and
  • The peg tested, on inventory ageing, receivable collectibility and accrual completeness: the number to negotiate with
  • Cash proof across two prior fiscal years
  • Revenue quality: recurring against one-time, pricing, vendor concentration
  • Margin by product, customer and channel
  • Market benchmarking
  • Ratio analysis and run-rate EBITDA
Best when

Most deals at this size, and any deal where the peg will be negotiated.

QoE Full
  • Everything in Core, taken deeper, and
  • Balance-sheet quality
  • The debt and net-proceeds bridge: what you actually net at close
  • Tax-exposure flags
  • A diligence risk matrix
Best when

Multiple entities, messy or cash-heavy books, or a lender relying on the report.

Operational & Commercial ReviewRuns alongside any scope
What we examine

Owner dependency, contract position and change-of-control, bench depth, systems and operating cadence, revenue durability, and on buy-side deals customer reference calls.

Best when

You need to know whether the earnings survive the handoff.

See The Actual Work

Read a whole report before you hire anyone. Including us.

The Light report. Sell-side.

The walk from the tax return to Adjusted EBITDA, the add-back register with the rejected items shown, the proof of cash, and the verdict on whether the earnings hold. Enough to judge whether the work is any good.

Opens in your browser. No form, no email required.

First page of the LIMESTONE sample Quality of Earnings report, Light scope

The Full-scope report. Buy-side.

The complete report, exhibits and all. We send this one by email so we know where it went. The company name and location are fictional; the analysis, the exhibits and the standard are exactly what a client receives.

Sent. It is on its way from Ryan Anoskey and usually arrives within a minute. If it does not, check your spam folder.
That did not send. Try once more, and if it still will not go through, contact us and we will send it across.
We use this to send the report and one follow-up, plus the newsletter only if you tick the box.

The exhibit book. Every finding has a page.

Each page carries a title that states the conclusion, a read line saying what it means rather than what it shows, and a source line naming the model tab behind the figures. Twenty-six arithmetic checks have to pass before the book will build.

We do not put the exhibit book or the model online. We walk both on a call, and we want to hear about the business or the deal you are looking at.

Two pages of a LIMESTONE QoE exhibit book: the cover and the executive dashboard

Questions We Get

What buyers and sellers ask before they commit.

If yours is not here, ask it on the call. We would rather answer it up front.

Whose side are you on if I hire you?

Neither, once the work starts. We hold no interest in whether the deal closes, we take no success fee, and we do not work both sides of the same transaction. If a number does not hold up it goes in the report, including when that is inconvenient for the party paying us.

Who actually does the work on my deal?

A partner. Jared Luegers, CFA, and Ryan Anoskey, CPA, run the analysis and sign the file. There is no associate layer and no offshore team between you and the person who reached the conclusion.

This is an operating firm that does diligence, not a review shop, so the questions we ask about the numbers are the ones an owner has to answer after the wire clears. The trade is capacity: we carry a small number of engagements at a time on purpose, which is a real constraint and we would rather say so up front than miss a date.

What does a report like this cost?

Sell-side Light engagements start at $7,500. Buy-side and full-scope work is quoted per deal, because what moves a fee is the condition of the books, the number of entities and locations, and how far back the analysis has to reach. None of it is driven by the length of the report.

If a deal sits below that floor, a narrower piece of work is usually the better buy. We will say so rather than sell you a report you do not need.

If the findings kill the deal, do I still pay?

Yes, and that is deliberate. The fee buys the work, not an outcome. A fee that depended on your deal closing would be a success fee, and a success fee is the thing that makes an independent report worthless.

Walking away on the strength of a report is a good result, not a wasted one. The cheapest bad acquisition is the one you do not make.

Our books are on a cash basis. Is that a problem?

It is normal, and it changes the work. Converting cash-basis books to accrual can move the earnings figure a long way, and a provider who fills the gaps with market assumptions instead of source documents hands you a number that will not survive a lender's review.

We convert from the underlying records, show what each adjustment rests on, and say plainly where the support is thin instead of smoothing over it.

The seller already has a quality of earnings report. Can I use theirs?

Read it closely, but do not rely on it. A sell-side report is scoped and paid for by the other side of your negotiation, and it exists to present the business rather than to press on the parts that would change your price.

Treat it as a document request list. It tells you what has already been assembled, which usually shortens the work on your side rather than replacing it.

On an SBA deal, who orders the report and will the lender accept it?

The lender orders it. Under SBA SOP 50 10 8.1, effective for loans numbered on or after 1 October 2026, a 7(a) acquisition with a purchase price of $3 million or more requires a quality of earnings report commissioned by and prepared for the lender. A report you or the seller ordered does not satisfy the requirement, however good it is.

Whether a particular lender accepts a particular provider is their call, and anyone who promises otherwise is telling you something they cannot know. So settle it before the work starts rather than after. We will get on a call with your lender, confirm the scope they need, and go through their approval process ourselves if they keep a list. That is our problem to solve, not yours to argue.

get started

Know what the numbers say before the other side does.
Bring us the deal on your desk or your own books. We start with a short call, then you get one fixed fee in writing, usually within a business day. If we are not the right read for it, we will say so. Prefer to write first? Both addresses are below; it just means the call starts at the numbers instead of the introductions.

Jared Luegers, CFA · Founder and Managing Partner · jared@limestonesp.com

Ryan Anoskey, CPA · Partner · ryan.anoskey@limestonesp.com